Do you wash your hair like normal, let it air dry or roughly blow dry it and your hair becomes frizzy? No matter how much product you put in when styling it before washing, freshly cleaned hair becomes fluffy. If you’re desperately looking for a solution to prevent it, we’ve got you covered. From the …

Hair dye looks fantastic, but unfortunately, many dyes are filled with harsh chemicals. You may be worried about your hair growth slowing or stopping after coloring it so many times- after all, those chemicals can cause damage, especially when it comes to hair breakage. But does dying your hair really slow down growth? Not necessarily. …

If you’ve recently gotten your hair permed or have been considering it, you may already know about the maintenance your newly formed curls will require. Your stylist has likely run through a long list of do’s and don’ts with you, but what about styling? Pulling your hair back into a ponytail may have been a …

If you are thinking about straightening your hair, you have probably seen terms like “flat iron” and “hair straightener” used in articles and videos. These terms may have caused some confusion – are they referring to the same hair tool and method? Or are there key differences you should understand before selecting a product? Is …

Using flat irons is a great way to change the texture and style of natural hair, but what about synthetic hair, extensions, or wigs? While there is potential to damage the synthetic strands in the process, there’s a right way to flat iron synthetic hair that won’t cause damage and will produce amazing results. So, …

Having wavy hair with soft, touchable waves that have natural movement can look gorgeous. But when the frizz strikes, it becomes a tangled mess of awkward fuzz that resists both styling and management. Frizzy waves can drive you crazy on bad hair days! However, there are many effective options to reduce frizz in wavy hair. …

There’s nothing worse than seeing flyaways and frizz after you’ve gone to the trouble of straightening your hair. Before you become frustrated and give up hope to fix it let me tell you it is possible to reduce frizz after straightening natural hair. With the right tricks, you can protect and define natural hair long …

Blonde celebrities have been ruling the silver screens for ages. There are several country singers with blonde hair as well who have been winning hearts with their sweet voices. Just like their exceptional singing style, each one of these singers has unique hairstyles that might prove to be the ideal inspiration if you’re thinking of …

You’ve gone for a daring new color, the dye is applied and you’ve waited the required amount of time, and now you’re ready to rinse out the hair dye with a conditioner as shampoo can strip the color. But should you rinse out hair dye with a conditioner? It’s always important to ask yourself these …

You made the leap and got bangs, but you have cut it too short. Panic sets in, and you hop on Google to ask: “how fast do bangs grow in a week?” Naturally, dozens of responses provide different answers, and you probably see ads for miracle hair growth treatments. How do you know which one …

Highlights are one of the best ways to add multidimensional texture, subtle or dramatic, to your hair color. If you have blonde or silver highlights on your hair, you’ve probably heard that purple shampoo should be used for keeping it fresh. But how often should you use purple shampoo for highlights? Well, wonder no longer. …

If you’re a redhead, maintaining your hair can be a bit challenging at times. There’s plenty of advice floating around about how to maintain that gorgeous hue, including purple shampoo.  But what does purple shampoo do to your red hair? Many people claims purple shampoo made their red hair vibrant while others say it is …

Straightening curly hair can be challenging and time-consuming. The worst part is when your curls start to come back after all that hard work you put in. Nothing is more frustrating than seeing frizz starting only a couple of days after a lengthy straightening procedure. Most of the time, this is related to poor post-straightening …

Everyone desires sleek hair. That’s why beauty purists turn to chemical treatment, flat irons, and hair dryers to smoothen hair. Unfortunately, these methods use heat which might damage hair. Heat can mess up your hair proteins and cause the cuticle to release moisture. Severely burnt hair might make you think about cutting your adorable hair. …

If you’re in search of some hairstyle and hair color ideas, drawing inspiration from Hollywood’s most fashionable actors over 30 with dark hair can be a fantastic choice. From classic black to rich chocolate and deep brown shades, their hair colors add an extra layer of charm. We have picked the top Hollywood actors over …

Dutch braids are a popular hairstyle choice for black women, allowing versatile styling that protects natural hair. This braid style involves crossing the side strands over the middle strand, resulting in an elevated, stylish look. It results in a chic and stylish braided look that’s perfect for any occasion. It’s also a practical choice for …

One of the most heated debates on hair is whether to maintain natural or relaxed hair. This argument gets heated since both sides have strong points on the pros and cons of each. Unfortunately, due to the use of chemicals to get relaxed hair, some people ignore other benefits of using hair relaxers. However, the …

Are you looking for some long hairstyle inspirations? Female country stars have become synonymous with gorgeous long hairstyles that give off classic country vibe. From Taylor Swift’s elegant blonde waves to Carrie Underwood’s voluminous curls, these singers truly know how to make a statement with their long locks. In this article, we have covered the …

A hair scarf is a fabric accessory worn in the hair for style or practicality. It can be tied around the head, used to create hairstyles or to protect the hair. There are plenty of ways to wear this simple hair accessory and it is one of the biggest reasons why scarf hairstyles are still …

For most people, hair dryers form an essential part of their hair routine. It would be impossible to achieve certain styles without them. Unfortunately, using heat products like hair dryers incorrectly can do more harm than good over time. You may even be wondering, “Can hair dryers cause dandruff and frizz?” We’ll answer that question …

What’s the most regular thing you need for your hair? A comb, of course! But did you know that using a wooden comb is much better for your hair than a plastic one or a comb made from PVC? Aside from the scalp benefits, wood is a renewable resource that’s more planet-friendly as well. Combing …

If you use your curling iron often, you’ve probably noticed the barrel isn’t shining quite the same. Or you might notice sticky gunk on the handle and cord. Regular cleaning of your curling iron is crucial to remove buildup and lingering layers of hairspray, which can affect your hair’s appearance. This practice is not only …

How you decide to straighten your hair is an important decision. Most beauty salons will offer several methods for getting permanent and semi-permanent straight hair. Two of the most popular ways to get permanent or long-lasting straight hair are the Japanese hair straightening and Brazilian blowout methods However, if you’re going to undergo one of …

If you are thinking about going curly, you have probably heard that hot rollers are a gentler way to curl hair compared to other heated styling tools. So, you have decided to use hot rollers to achieve those fabulous curls without a curling iron. However, you still want to make sure whether or not hot …

So you bleached your hair to lighten the color, but now your once bouncy curls have fallen flat. No matter what you try – curling irons, rollers, hair spray – your newly lightened strands just won’t take a wave and hold it. This frustrating issue is common for color-treated and damaged hair. You worked hard …

Having wet hair after a shower can be annoying. You don’t want to walk around with sopping wet locks, but you also don’t want to damage your hair. From towel dry to blow dry there are many ways to dry your hair after a shower but each technique has its upsides and challenges. Drying hair …

Ever have one of those days when you want fabulous, head-turning curls, but spending hours wrestling a curling iron isn’t in the cards? You might consider a hot brush to dry and volumize your hair but a hot air brush can become handy to curl your hair in such situations. Hot air brushes use less …

Are you experiencing unpleasant and unexpected problems, such as your hair smelling like it’s been burnt after washing? Burnt smells can result from improper hair care or serious underlying health issues. It can also signify damaged hair or a reaction to certain products. Understanding the source of these smells can help you identify the right …

Maintaining an attractive shade of blonde hair is a tricky task. An attentive blonde who cares about hair maintenance may ask, how long does purple shampoo last? This could mean two things: How long does a bottle of purple shampoo stay good for, or how long does its effect last in your hair? Both are …

You’ve heard about using purple shampoo and conditioner together to maximize benefits. But can you use purple conditioner without purple shampoo? While both purple shampoo and purple conditioner combat brassiness both these products have different purposes. Find out if purple conditioner can stand on its own against warm tones or if you really need the …

You’ve likely heard that purple shampoo can help tone down brassiness and yellow tones in your hair. But now you’re seeing purple conditioners also combat brassiness while conditioning. At this point, you might think purple conditioner might be the better option as it offers a combo but actually, it’s not that simple. Otherwise, everyone else …

Have you recently used purple shampoo on your dyed hair, hoping to maintain its bright and shiny appearance, only to find no noticeable change? It’s frustrating when something that’s supposed to fix discolored hair fails to do its job. But don’t give up on your dreams of cool-toned locks just yet. While purple shampoo may …

You kept hearing how purple shampoo takes yellow, brassy tones out of hair. The articles and ads made it seem like it’s the ultimate solution to fix your brassy hair. But that confidence can quickly turn to panic when you finish a shower and find that your hair is still yellow after using purple shampoo. …

Purple shampoo is supposed to help counteract brassiness and add shine to blonde or gray hair. But sometimes it seems to do the opposite – leaving hair darker and duller instead of lighter and brighter. There are a few possible reasons why purple shampoo turns hair dark. If purple shampoo has made your hair dark, …

Using a curling iron is synonymous with achieving luscious, wavy, curly hair. However, sometimes you might be facing a circumstance where a curling iron is not available, and you need some voluminous curls. A variety of options exist that can help you add curls to your hair without a curling iron, whether you have naturally …

So, you colored your hair a shade of yellow, and your hairdresser advised you to add purple shampoo to your care routine. Why is this, and what exactly does it do? Does purple shampoo lighten or darken your hair? Stick around because we’re about to share how purple shampoo works to keep your colored locks …

Are you thinking about going blonde? It can be exciting to try a new look, but what about the upkeep? How do you keep your newly bleached hair looking fresh weeks after a salon trip? With this in mind, many people think about using purple shampoo as a toner after bleaching. While purple shampoo can …

If you have straight hair with a short haircut like a bob or even shoulder-length hair, you might feel like it’s not possible to make it curly or wavy. Fortunately, there are plenty of ways for short-haired beauties to create soft and bouncy curls that can last for days. And the best way to curl …

If you just finished your shower and want to save a little time, you may wonder: ‘Do I really have to dry my hair before flat ironing it?’ After all, a hair dryer and flat iron are both heating tools used to dry your hair. There are varying opinions about whether or not you can …

Purple shampoo is the go-to option when brassy tones creep into your hair. While it’s effective, using too much purple shampoo could dry out your hair and cause more problems. Understanding the best practices of using purple shampoo and the side effects of its overuse will help you prevent brassiness and protect your hair’s health.  …

You may have heard gray strands take longer to absorb hair dye. But how long do you really need to leave color on to cover grays? The processing time can vary quite a bit depending on the percentage of grays you have and your desired shade. In general, gray hair tends to be coarse and …

As you age, you will sadly notice your hair starts to gray. It is nothing to be ashamed of, and it happens to all of us. You are free to let the gray hairs show, or you can dye them to cover the gray strands.  Dyeing gray hair is a perfectly acceptable choice, but it …

Have you bleached your hair and noticed hair seems to take way longer to dry than usual? This frustrating experience is quite common among those who bleach their hair. You might be wondering, why does this happen? More importantly, how can you efficiently dry and style your hair post-bleaching? In this article, we will answer …

Gray can become dull with unwanted yellow, brassy tones over time. if you’re looking to brighten up your gray hair there are easy at-home techniques that’ll make your hair whiter. In this article, we’ll cover 6 simple methods to maximize the whiteness of gray hair using natural ingredients and hydrogen peroxide. We’ll explain what each …

Are you regretting your red dye job but terrified of damaging your hair? Red dye can be one of the most stubborn to remove from hair. Typically removing red hair color requires harsh bleach and other chemicals that damage locks. But for those wanting to preserve their hair’s health, is there another way? Fortunately, the …

Bleaching your hair is a quick and easy way to lighten your hair. But all those harsh chemicals that strip color can leave hair damaged. Many people claim that their hair grows slower than usual after bleaching, leading to confusion about whether bleaching actually slows down hair growth or if these claims are merely myths. …

Bleaching is an effective method for lightening hair. But we all know bleaching can make your hair dry and lead to hair breakage. There are instances when you bleach your hair to lighten it but don’t achieve the result you wanted. Sometimes you may want to go lighter with your hair color. What to do …

Gray or white hair can be a beautiful sign of maturity, but it often becomes brassy and looks dull. Using hydrogen peroxide is one of the best methods to remove brassy yellowish tones from grays. Keep reading to learn how to whiten gray hair by removing yellow with hydrogen peroxide so you can enjoy your …

Do you straighten your hair frequently? Then you must know how important heat protectants are for safeguarding hair against heat. It protects your hair from splits and other heat-styling-related damages. But how long does this protection last after it is applied on hair? The answer requires some additional information for your hair’s safety and we …

Have you ever tried to tell the difference between ice blonde and platinum blonde? While many claim blonde hair shades are variations of the same color, we’re here to show you the significant differences between the two shades. We’ll take you through the ice blonde vs. platinum blonde details and how you could maintain these …

Thinking of going blonde but can’t decide between platinum blonde and bleach blonde? While both of these blonde shades may look similar, some distinct characteristics set them apart. Platinum and bleach blonde shades have differences in tone, maintenance needs, versatility with skin tones, and more. If you want to know the details pick the right …

Are you looking for a new addition to your blonde hair? Have you been going back and forth between pearl blonde vs. ash blonde? You may think about which would look best with your skin tone and eye color. We’ll be going through what pearl blonde and ash blonde hair look on the head and an …

Redheads are an interesting rarity; only 1-2% of natural redheads are in the world’s population. Because of this, there’s often mystery surrounding what happens to red hair with age, including whether it will turn gray or white. People often joke about all redheads being related to each other or being descendants of Leprechauns or other …

Everything changes when we age, including our hair. If you have blonde hair, you may be curious to know whether your hair will turn grey or white as you get older. Natural hair color changes can bring up lots of feelings (both good and bad), so it is perfectly normal to have questions. However, the …

As we age, our hair starts to turn gray. This natural transition can feel frustrating for those not ready for the silver strands. Though gray hair is often associated with getting older, with the right styling and care it can be fashioned to look utterly vibrant. We are not talking about coloring your gray to …

While traditional hair dyes and colorants work well for hiding gray hair, some seek more natural and gentle alternatives. If you are one of them, coffee can be a great natural alternative for covering your gray hair. Rich in antioxidants and natural pigments, it offers a gentle approach to hair coloring. Unlike chemical dyes, it …

As a popular herb that adds a lot to the appearance of people’s hair, we can’t help but wonder, is henna good for your hair? It’s a question that not many have asked, so you might struggle to find the answer. Don’t worry, though. In this post, we’ll cover the benefits and risks of using …

Fish oil is a highly nutritious fatty oil commonly found in seafood, especially oily fish like tuna, mackerel, herring, salmon, and anchovies. It can also be extracted from fish tissue and consumed in the form of a dietary supplement. But it offers much more than its delicious taste! Fish oil is also known to do …

If you have an oval face and wear glasses, a bob can be the perfect short hairstyle for emphasizing your face shape in all the best ways. You can also create a modern look with some simple customizations like adding bangs and layers, and varying lengths with bobs. The hairstyle and glasses together create a …

Having a full head of hair is a dream for many people. Unfortunately, many men and women end up dealing with hair thinning or hair loss at some point. Looking for a hair growth treatment can become too stressful, so we decided to provide you with a detailed Nutrafol vs. Rogaine comparison to answer all …

Does your hair fall around the house? Are you considering hair regrowth supplements? Then you’re in luck to find our Nutrafol vs. Viviscal comparison.  According to statistics, about two-thirds of American men experience hair loss by the age of 35, while 40% of women experience the same problem by age 40. Your genes can cause …

Hair loss affects millions of men and women around the world. As such, there are many hair loss treatments available on the market, and most of them use steroids and other drugs as their active ingredients. Nutrafol is an alternative option to improve your hair health. Another reason to consider it is that it’s made …

Hair Botox is a revolutionary hair treatment that promises frizz-free, smooth, shiny locks. But one of the main concerns potential customers have is how much this treatment costs. It requires careful consideration of cost for those interested in frizz and damage control from botox hair service. To make your decision easier, we will describe the …

Getting a perm is one of the best ways to express your personality. However, it’s necessary to have a good understanding of the acid perm vs. alkaline perm comparison before you start, as choosing the wrong method could damage your hair beyond repair! Today, we’ll discuss which types of hair are suitable for acid and …

Hairstyles have evolved many times throughout history, and for many years, people parted their hair in different ways to achieve a distinctive style. But seeing my hair parting getting wider was uncomfortable, so I tried to find the reason behind it.  Luckily, I managed to get this issue under control, and I’ve come here to …

Hair waves are a hairstyling technique that is traditionally associated with African American hair culture, as it typically requires hair with a coarser, more tightly curled texture to hold the wave pattern effectively. But nowadays the appeal of hair waves is not limited to black men only. An increasing number of white individuals are showing …

The ’90s were a great time for movies, and ’90s blonde actresses were lighting up the screen with their bright smiles and cool vibes. It was a decade that gave us plenty of hit television shows and movies, and none would be complete without their leading lady. Some of these blonde actresses still enjoy fame …

Hollywood action lady Ruby Rose has been a top-notch model for the past several years, always making heads turn with her fantastic hairstyles. She has tried many different looks since 2008, from long to medium hair. But it’s her short haircuts that have really won people’s hearts. If you are a fan of Ruby Rose …

Kelly Clarkson’s hair has been as versatile as her music career! From her ‘American Idol’ days, she’s tried it all: waves, updos, and now long hairstyles. The winner of the first ‘American Idol’ caught everyone’s attention not only with her singing but also when she appeared with chunky highlights and wavy hair in 2002. Now, …

Extra virgin olive oil is often praised for its health benefits in our diets. but many people also turn to it as a simple and natural hair care solution. You have Lots of hair products these days contain olive oil too. But what does it actually do for your locks? Some say extra virgin olive …

If you’re like the millions of people searching for ways to make your hair look shinier, grow faster, and feel healthier, then you’ve probably heard of the benefits of eggs for your hair. We’re not talking about eating cooked eggs, though that’s healthy too. We’re talking about putting raw egg white or egg yolk on …

Honey has long been known as a healthy food and sweetener. But did you know honey also offers incredible benefits for hair? This versatile ingredient contains nutrients, antioxidants, and enzymes that can benefit hair and scalp health. You can use honey for your hair in different simple ways: put it in hair masks, rinse your …

Cocoa powder and coffee are well-known for providing a boost of energy or sweet chocolate flavor. But did you know that both of these also offer surprising benefits for hair health and beauty? While they may not seem like obvious haircare ingredients, coffee, and cocoa provide nutrients that repair the damage, protect hair from environmental …

If you’re in an area with hard tap water, there’s a big chance your hair is dry and damaged. You need a chelating shampoo to remove excess minerals from your scalp! What is chelating shampoo? Is there any difference between clarifying shampoo and chelating shampoo? If yes, which shampoo should you use? To get answers …

Green tea, derived from the Camellia sinensis plant, has been known for its potential health benefits for a long time. But did you know it can be beneficial for your hair too? It offers many benefits for hair care that are pretty impressive for a cup of tea! The natural ingredients of green tea can …

A day at the beach swimming in the sea can leave hair with gorgeous waves and volume. But other times, that dip in the ocean leaves hair dry, brittle, and fried. So is sea water good or bad for your hair? Seawater is a mixture of water and various dissolved salts, primarily sodium chloride. The …

Despite being popular in hair care products, there’s an ongoing argument about silicones causing more harm than good. So, is silicone good for your hair, or are you better off using silicone-free products? Fortunately, it’s safe to use hair products with silicone. However, not all silicone compounds are created equal. To minimize the side effects, …

Hair loss has become a rather common issue that plenty are struggling with nowadays. But just because you’re facing some hair loss doesn’t mean all hope’s gone. Even genetic hair loss and balding can be delayed—and if yours is due to vitamin or any sort of deficiencies, it’s much easier to stop or overcome the …

If you are facing hair thinning, you’ll come across hundreds of products promising better hair health. Two that often top the list are Hair La Vie and Folexin. Both make claims to improve hair growth and thickness, but they use different approaches and ingredients to achieve results. While their claims sound nice, you probably want …

Hair loss can be frustrating, especially for those who start noticing thinning hair or a receding hairline at an early age. While hair transplants are an option for some, the high cost puts them out of reach for many people. Luckily, there are more affordable over-the-counter treatments that can help stimulate hair growth and slow …

The market is full of hair growth supplements that claim to deal with hair loss. Folexin and Biotin are two such hair supplements that are widely used to fight hair loss. But which one shows better results? In this article, we’ll compare these two hair growth formulas so that you can decide which one you …

Folexin is one of the natural hair growth supplements brand produced by the US company: Vita Balance Inc. Interestingly, Folexin isn’t the original name of the supplement. It was called Foligen when the company first launched it in 2017, but they decided to rename it in 2018 due to similarities with other supplements available on …

For those who suffer from hair loss and dream of having a head full of hair, hair supplements may be the optimal solution. However, it’s hard to determine which one works best with many products on the market. So, when it comes to the debate between Folexin vs. Nutrafol, which one should you go for? …

It’s common to lose some hair every day, but when your problem turns into a hair loss problem, you should consider using a hair growth supplement. Folexin and FoliGROWTH are two supplements that are commonly known to work. But you can not choose both of these so knowing the differences will help you to pick …

Folexin and Propidren are two popular hair growth supplements that use natural ingredients to combat pattern baldness. Both supplements get decent marks for slowing hair loss naturally but they work in different ways. While Folexin aims to optimize and extend the hair growth cycle from start to finish, Propidren blocks DHT, the hormone that causes …

Loss of hair pigmentation can be a sensitive topic for most people. As soon as they start seeing gray strands, they grab the hairs by the roots and pluck them out.  However, this solution is far from permanent. In a few weeks, the silver hair will sprout back out. That’s why many people choose to …

Over 80 million people deal with hair loss in the U.S. So supplements and products designed to promote hair regrowth represent a substantial market. One of the popular hair growth supplements out there is Folexin. It’s made in the U.S. and claims to help maintain healthy hair, promote growth, and even improve your skin and …

There are loads of 2 on the sides haircuts that are gaining more and more popularity. These trims refer to the clipper number used for the sides and the back of the hairstyle. A clipper number two is attached to the trimming machine to shorten your hair down to 6.4 mm, and as you can …

The 3 on the sides haircuts focus mostly on keeping the laterals trimmed down to 10 mm, with a longer top. And when we say an extended top, we mean anything that can cross your mind: comb-overs, dreadlocks, long curls, waves, or even braids. The goal for this short trim that use a no. #3 …

These days, hairstyles for older Black men are full of personality. You genuinely have your pick of handsome, modern options – from fades to afros, braids, twists, and hard parts. Whether you prefer short cuts that show off your gray, or fuller styles with lots of shape and texture, you’ll find inspiring hairstyle photos that …

Many women over 50 with glasses fall into a rut of thinking they need to cut their hair short just because they’re older. However, age is no longer as big of a factor when it comes to how you wear your hair. In fact, if your goal is a haircut that makes you feel youthful, …

When having a round face and wearing glasses, a bob haircut can give you a gorgeous look, framing your features to perfection. A bob haircut creates the illusion of length and balances out the curves of your face. Pair it with glasses that complement your facial shape. With the right bob cut and glasses combination, …

Erling Braut Haaland is the rising star of football. The young Norwegian player is performing extraordinarily with the balls in Machester City and also rocking the fans with his long blond hairstyle. The 23-year-old sportsman has naturally straight light blonde hair which he often grows out and dons in several ways each time he enters …

Trying to change your hair color look can leave you with all sorts of questions running around your head. One of the most common ones we see is: Can I mix conditioner with hair dye and developer? That’s why we’ve put together this article to help you determine if you can mix conditioner with hair …

Are you looking to get creative with your hair color but are worried about mixing products from the same brand? It’s natural to have concerns, especially given dry can take its toll on our how when not used correctly. Mixing two products can produce incredible results that aren’t ordinarily available out of the box. We’ll …

The wolf cut mullet has come up as a stylish and daring new trend in women’s hairstyles. And if you’re open to a bold change, you should definitely try this haircut. This hairstyle is a combination of two haircuts that feature a wolf cut with a more prominently defined, longer mullet section. If you are …

Are you a woman with damaged curls scrolling online, spotting those gorgeous bouncy curls, and thinking about what to do to fix your dry and undefined curls to look like that? You may be a bit overwhelmed with the prospect of trying to fix your damaged curls. Curly hair often leads to dry and frizzy that …

Ever felt boxed in with styling your short natural hair and decided to get a twist out on it? It looks fantastic on short hair and also acts as a protective, low-heat style. But have you ever nailed the initial style only to see your flawless twists frizz out, and lose definition way too fast? …

Who’s ready to take their hair game to the next level? And when it comes to hairstyles, Cindy Crawford is basically the queen. Her hairstyles over the years have been straight-fire! And a lot of her hairstyles are totally achievable for us non-supermodels! We will look at the best Cindy Crawford hairstyles for your fashion …

If you have unruly and lifeless hair, then a salon treatment is the easiest and fastest fix. One of the go-to instant hair straightening methods that promise silky smooth and frizz-free hair is a keratin treatment, and here’s a list of 10 celebrities who swear by Brazilian blowouts. The famous hair treatment took Hollywood by …