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Top 15 Professional Hair Color Brands In The World

Professional hair color brands are different from drugstore brands. Drugstore color is abrasive, and it will never last as long as you want it to—or as long as it should, for that matter. The colors rarely look true to life, either.

Get familiar with the brands that the professionals use. This way, not only you will know what’s being applied to your hair, but you might also learn enough to choose the right hair color brand for doing your color at home.

Best Professional Hair Color Brands

What hair color brands are professionals using around the world? You’ve come to the right place.

From Pravana to Paul Mitchel to Italy’s famed Elgon brand, the top picks from professional stylists are right here. Stop relying on drugstore brands, why don’t you? Be nice to those lovely locks of yours.

#1: Wella Koleston Perfect

Wella Koleston brown hair color idea

Although the brand Wella has been around since 1880, Wella Koleston has only been in the hair biz since 1950. In 1995 it was relaunched as Koleston Perfect.

Wella’s Koleston Perfect INNOSENSE is the first permanent hair color approved by ECARF, which quickly cemented its status as one of the top professional hair color brands in the world.

In addition to permanent color, the brand offers semi-permanent dyes and re-lights, which double as toners. Wella Koleston Perfect is most well-known for its bold reds.

#2: Matrix SoColor

Matrix hair color for women

Matrix is a favorite among stylists everywhere. That’s mainly due to its luminous tones and rich colors, which are so intense that fans claim they last longer than other colors.

In addition, Matrix hides gray like nobody’s business, plus it leaves hair with enviable shampoo-commercial shine.

#3: Paul Mitchell

professional Paul Mitchell's hair color

Paul Mitchell’s color products have only been around since 1980, but they quickly made a huge impact in the world of professional hair color.

The brand is also well-loved because of its refusal to test on animals. People with sensitive hair or scalps, gray hair, or white hair; experience excellent results with Paul Mitchell color products.

#4: Pravana

Pravana blue rich hair color

The recent explosion of fantasy hair colors demanded a professional hair color brand. In 2004, Pravana stepped up to the plate.

Anytime you see rose gold, bold turquoise, or oil slick hair, Pravana’s Chroma Silk Vivids line is probably behind it.

#5: Elgon

Elgon best quality hair color for womens hair

The Elgon brand was first established in 1970 in Milan, Italy. In fact, the hair color is still made there. The brand gets praised for the quality and quantity of its product, which boasts low ammonia levels and covers up gray hair remarkably well.

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#6: Redken

Redken stands out as a prominent American hair care brand founded in 1960 by actress Paula Kent. Redken color products are gentle on the hair, but they produce intense, long-lasting results. You won’t end up with dry hair after using this brand.

The brand also offers an extensive palette of shades for diverse client preferences. Professionals also love it because of the lookbook on Redken’s website, which serves as color inspiration.

#7: Rusk

Rusk gets high marks for its ability to cover gray. In addition, the brand has a Deepshine line that features a cream color infused with fine color pigments to make every shade last for longer.

Rusk is often used to create the ombre effect, which is one of the reasons why it’s classed as a professional hair color brand.

#8: Igora Royal by Schwarzkopf

Igora Royal has been in business for more than 100 years. The brand offers a permanent color cream, which promises to cover white and gray hair 100 percent.

But, unlike other brands that promise the same, it doesn’t leave you with matte hair. No, you get dimension and shine.

#9: Kenra

Kenra was first established back in 1929. What sets Kenra apart is its consistent and reliable results. As a purely professional brand, their products are made specifically for expert use.

Kenra hair colors are typically not found in general consumer outlets, underscoring their commitment to exclusivity and quality.

#10: Vanish Color Corrector

professional hair color for girl

Vanish Color Corrector is one of the top professional hair color brands worldwide, hands down. It removes hair color without using peroxide, bleach, or developer.

Can you imagine that? You can strip hair color without dealing with a bright orange result.

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#11: Londa Professional Extra Coverage

Londa Professional Extra Coverage for Gray Hair

Londa Professional Extra Coverage is the best hair color for covering gray hair. While Londa Professional is only a demi-permanent hair dye, the product has serious coverage.

This dye has extra pigment, but while the additional color gives extra protection against grays, it doesn’t cause extra damage. Londa contains keratin and beeswax to keep hair healthy and shiny.

#12: Chi Ionic

CHI Ionic professional hair color

Chi Ionic is the best ammonia-free professional hair color brand. This permanent hair color comes already mixed and ready to go.

It’s ammonia-free; this product uses MEA instead for a more consistent and less damaging color experience.

#13: Tints of Nature

professional hair color for highlights

Tints of Nature is the preferred professional choice for highlights. This product is entirely vegan and is ammonia-free. This brand’s highlights are even and blend well for a natural, professional look.

#14: Ion Color Brilliance

Ion Intensive Professional Hair Color

Ion is a professional hair color brand known for its wide range of high-quality, vibrant hair colors. Primarily available at Sally Beauty, Ion offers products suitable for both salon professionals and home users.

Our top choice for professional-grade demi-permanent color is Ion Intensive. Many people choose demi-permanent hair colors because they are less harsh on their hair. The tradeoff is that demi-permanent colors don’t typically last as long.

However, Ion Intensive’s demi-permanent color holds up. This brand is affordable, gentle, and long-lasting.

#15: Khadi

Khadi Professional Hair Color

While Khadi doesn’t have some more vibrant and fun shades like other brands, they do natural dyes exceptionally well.

Khadi has an extensive color chart to ensure that you get the right dye based on your natural color for the hair of your dreams.


Let’s take a look at the most commonly asked questions regarding professional hair color brands.

What ingredients to look for while buying professional hair color?

While ammonia is the most common ingredient to avoid when buying professional hair color, there are several others to avoid, including:
●   Resorcinol
●   Phthalate
●   Titanium dioxide
●   Anything with sulfur (typically an ingredient with ‘sulfate’ in the name)

Can professional hair color damage hair?

Yes, professional hair color can damage hair. However, these hair colors will cause significantly less damage than a generic box dye.

Anything that strips or adds color into your hair shaft instead of depositing color on the top of the shaft will cause minor damage. This is negligible in most professional dyes, and you can maintain healthy hair with proper care.

Professional hair color vs. box color – what lasts longer?

Unless a professional applies the color to your hair, both hair colors typically lasts for the same time. That said, using a professional demi-permanent hair dye won’t last as long as box color permanent dye.

If you go to a salon and have a professional do your hair for you, they are trained in handling specific hair types and will likely be able to make your color last as long as possible.

The benefit of dying your own hair using professional hair dye over box color isn’t in the length of time the color lasts but in the damage that you avoid using the professional color. Also, boxed hair dye often doesn’t give consistent all-over coverage as professional hair color does.

Why is professional hair color better than home color?

Professional hair color typically contains less harsh ingredients and doesn’t damage hair as severely or quickly as home color. 

Additionally, home color often takes several applications to reach the desired color. Professional hair color tends to affect the hair more evenly, so there aren’t patches with more or less color like you sometimes see with home color.

What’s your favorite professional hair color brand? Do you know what your stylist uses? Let us know in the comments section.

Kathy Hansen

Wednesday 28th of August 2019

I need my white hair with the back take on a blonde look, but no red!

shirley Donak

Thursday 13th of September 2018

I have used many and various hair colors.My hair is grey and resistent.The best I have found is framesi from Italy.It does not fade and it stays for 6 weeks.Great product.

Marianne Myles

Friday 28th of June 2019

Where does one buy it?

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